STRATEGY BASED ON RESEARCH
Whether your school or department is ready to develop a new program, increase enrollment or take the next step in making hard strategic-decisions, the UW-Stevens Point Insights Unit, part of the Enrollment Operations in the Division of Marketing and Enrollment, is here to support your big move with data-driven market research. The team is comprised of individuals with years of experience in research, admissions, recruitment, retention, advising, adult-student marketing and communications.
SERVICES WE PROVIDE
- Market research for new program development
-Competitor Analysis
-Curriculum Comparison
-Occupational Analysis
-Skills Analysis
-Feasibility Study
- Survey development, execution, and analysis
- New student recruitment and enrollment strategies
- Continuous improvement support
Mission Statement
The Insights Unit’s mission is to use data-driven insights and market research to empower our stakeholders at UW-Stevens Point to make informed decisions on new program development, new student recruitment, financial aid, marketing, and other strategic initiatives.
Vision Statement
Our vision is to lead the way in advancing a culture of data-driven decision-making. Through a pursuit of excellence, we strive for continuous improvement in our methodologies and offerings, ensuring that our stakeholders consistently receive the most accurate and actionable insights that drive strategic decision-making, enabling them to emerge at the forefront of a rapidly evolving market.
Values
- Accurate and Reliable Data
- Transparent, Timely, and Direct Communication
- Honesty, Openness, and Accountability
- Actionable Results with Next-Level Service and Support
- Commitment to Continuous Improvement
- Curiosity in the Pursuit of Information and Advancing Knowledge
- Focus on Collaborative Relationships
- Integrity and Mutual Respect
“Incredibly valuable to have the Insights Team. Sometimes we didn’t ask the questions we meant or needed to ask but then the Insights team has been helpful in figuring that out. I don’t have recommendations for improvement. Thank you for the help you are providing.”
Anonymous from continuous improvement feedback survey
“The research and development arm for jumpstarting new academic programs has exceeded expectations in its ability to proactively consider new viable offerings. Moving forward, it will be important for the stakeholder groups who champion new programs to ensure the research findings and recommendations are considered throughout the development and launch of new programs.”
Anonymous from continuous improvement feedback survey
“The team were very helpful and professional, and I appreciate all they did. I am particularly grateful for their quick response and willingness to help.”
Anonymous from continuous improvement feedback survey
“UWSP’s initial investment in market and research insights is vital to our success and survival. This team is just getting started in terms of the value it brings to our campus and our future.”
Anonymous from continuous improvement feedback survey
“I love working directly with the Insights Unit at UW-Stevens Point. The market research they provide helps my team make sound marketing decisions on behalf of the university.”
Brittany Kaminski
— Director of Marketing and Creative Services
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Laura Bell
- Associate Chief Marketing and Enrollment Officer
Enrollment Management
Sarah Foster
- Market Research Coordinator
Enrollment Management
Marta Rusten
- Strategic Enrollment Manager
Enrollment Management