Did you know? Tourism contributed approximately $245.9 million to our local economy in 2022. The Stevens Point Area Convention & Visitors Bureau represents and promotes all of Portage County, creating a positive economic impact and enhancing the area’s quality of life.
By joining the SPACVB’s Partners in Tourism program, local businesses can be included in the Visitors Guide and other print and digital promotions. Partnership fees currently contribute 9% of the SPACVB’s annual income.
For the past month, students have been working on the challenge posed by the SPACVB: How might our organization increase revenue from our partnership program, thereby diversifying our income stream?
The students have analyzed this challenge using Design Thinking, an innovative approach that emphasizes understanding the user’s or customer’s priorities and needs through interviews and observations.
By participating in Case in Point, the students have gained valuable experience while helping to improve our community. At the same time, the students have built key skills associated with an entrepreneurial mindset: creativity, problem-solving and teamwork.